Business Problem: You have multiple search marketing (pay per click) efforts underway and managing it all has become a mess. You need a way to get a grip on this chaos and maybe get some human help, too.
ShortList Solution: Amex, which is hellbent on being much more to small business than just another pretty credit card face, has launched SearchManager, offering single-point access to all major search engines, including Google Adwords, Yahoo! Search Marketing and Microsoft AdCenter, as well as Facebook Ads. The big lure is simplicity. By eliminating the hassle of multiple logins and interfaces, you can manage your online campaigns more effectively, although that convenience will cost you $49/month. Here’s what you get:
- The Pro version is a self-managed solution for business owners who are doing search advertising but are looking for a simpler way to manage bids via a centralized dashboard. The dashboard provides a summary of campaigns, including key metrics and actions, plus analysis of the results and advice on potential improvements.
- The Assist version throws in personalized human help. It’s best for biz owners who want to fully outsource or jump-start their online marketing with a boost from a dedicated PPC consultant.
- SearchManager also offers feedback and analysis as well as alerts. This includes info about bids, budgeting and advice on optimizing ad copy. Using the tool’s robust reporting capabilities helps you know where your search campaigns stand.
- And in one minor miracle, SearchManager actually offers users help via phone or live online chat, as well as in-person assistance.
[...] Marketing: Manage a Search Marketing Campaign [...]
This actually seem to have come out of nowhere but I applaud AMEX for providing solutions for small to medium sized businesses.
The search marketing platform looks pretty slick and looks like it will make it easier for small biz to advertise on the big three engines.